Creator Upload

The Surprising Growth in Creator Marketing Budgets, feat. EMARKETER VP and Principal Analyst Jasmine Enberg

Episode Summary

We're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, Snap Schools, and MrBeast's Vegas meltdown.

Episode Notes

We're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, and MrBeast's Vegas meltdown.

Here's more detail on what we covered today:

• View Jasmine Enberg's coverage on EMARKETER.
• Follow Jasmine Enberg on LinkedIn.
• Companies are increasing their influencer marketing budgets. Here's what they're looking for. - Tubefilter
• Fans have more ways than ever to give creators direct financial support. But what if a recession hits? - Tubefilter 
• Mark Zuckerberg Saw TikTok as Threat, Meta CEO Testifies - Bloomberg
• Zuckerberg: Snapchat would have grown faster if it accepted $6B buyout offer | TechCrunch
• Snap’s new ad format asks brands to pay for creators’ education - Tubefilter
• MrBeast responds as ‘MrBeast Experience’ in Las Vegas descends into chaos - Dexerto