Creator Upload

Socials Go Supreme, Creators Consent, and our 2025 Creator Economy Predictions

Episode Summary

In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content. Happy birthday to our co-hosts!!

Episode Notes

In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content.

Happy birthday to our co-hosts!!

Here's more detail on what we covered today:

• TikTok finally scores a win: the Supreme Court will hear its case
• TikTok CEO meets with Trump as the platform tries to avoid a ban - The Verge
• The Twitch VOD situation is crazy - Tubefilter
• YouTube will let creators consent to AI training (and opt them out by default) - Tubefilter
• YouTube Teams With CAA to Let Talent Identify — and Pull Down — AI Deepfakes of Themselves
• Josh's key prediction is around TikTok Shop. The momentum is headed their way: TikTok Shop is outperforming Shein and Sephora among US shoppers online
• Lauren's key prediction is around niche communities and their infrastructure. More there: Who's hiring in the creator economy? 3 key takeaways on the state of jobs in the industry and what to expect in 2025