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Demure, Daddy Gang and the DNC

Episode Summary

Lauren's back from her Wild West adventures just in time for the DNC and its influx of creators. Meanwhile, Alex Cooper inks a seriously XL Sirius XM contract. And if you're not demure, cutesy or mindful, gtfo. Oh, also YouTube x Shopify is a thing now.

Episode Notes

Here's what we covered this week:

• At DNC, influencers battle journalists for space and access | Reuters
• DNC invites 200 content creators to reach younger voters in the 2024 election
• The DNC’s Creator Play — The Information
• Now who's your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact. - Tubefilter
• Brands are scrambling to snag deals with "demure" creator Jools Lebron - Tubefilter
• Podcasters are making hundreds of millions of dollars on Patreon - Tubefilter
• Creators are about to have a lot more Shopify items to sell on YouTube - Tubefilter
• YouTube takes on TikTok Shop with expanded Shopify partnership | TechCrunch
• Instagram Tests New Vertical Profile Grid | Hypebeast