Creator Upload

It's not Influencing. It's Deinflucing.

Episode Summary

Deinfluencing is a new tend that may just be influencer marketing, but may also not be influencer marketing - and instead the latest example in a long line of trends that put the "authenticity" back in social media. We have Leila Marsh of Prizma Management on to tell us all about. Your girl Lauren was also LIVE on Bloomberg (from her blurred out closet that's a lot less messy nowadays). She talked about Zuckerberg getting hip to users paying for verification on his platforms. He's also releasing a cool Telegram feature on Instagram and kinda calling it his own. We also get into TikToks' Creativity Program (aka its new Creator Fund) and can it make long-form videos happen? Meanwhile, MrBeast is uploading one video but like 9 language tracks to YouTube at any given time.

Episode Notes

::Stefan voice:: This episode's got it all, including: 

• Your girl Lauren Schnipper live on Bloomberg talking about Zuck and checkmarks.
  • More on that here.
• Meta's latest feature, which is kinda like Telegram, but they're launching it because they want Instagram to be a communication hub.
• Deinfluencing is now a big thing that's happening. We got Leila Marsh from Prizma Management on to tell us all about it.
  • Here's Mikayla's video that really added fuel to the fire of the whole deinfluencing thing, too.
• TikTok's latest Creator Fund is called a Creativity Program and it wants your videos that are over one minute long.
• YouTube launched multi-language tracks. MrBeast says they're a "huge win" for creators.

We have a YouTube Page!  Please subscribe and follow. (Thank you!) 

Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!