Creator Upload

Brand Ad Spend is Up. We hope the Granfluencers Get It.

Episode Summary

The Halloween rush has come and gone, but before we put Mariah Carey on repeat, 'tis the season for another creatorr economy roundup. Today: it's all about ads. Podcast brand spend is up, YouTube's blocking the blockers, and we touch on the older generation of creators with some new tricks up their sleeve.

Episode Notes

Here's what we covered today:

• Agentio raises $4.25 million to supply YouTube creators with 30-second ad reads - Tubefilter
• YouTube's annual Brandcast will return to New York's David Geffen Hall on May 15, 2024 - Tubefilter
• YouTube is getting serious about blocking ad blockers - The Verge
• Gran-fluencers? From the WSJ 
• Sports creator Jesser expands leadership team, hires Spotify vet as first Bucketsquad President - Tubefilter