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Bluey vs Brainrot, and a Major Influencer Investment Prediction Comes True Early

Episode Summary

Lauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing. Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out its ad space early, and the biggest game show of all time is on for Season 2.

Episode Notes

Lauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing.

Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out its ad space early, and the biggest game show of all time is on for Season 2.

Here's more detail on what we covered today:

• Bluey is the top kids' show on streaming. Rights holder BBC is "only just getting started." - Tubefilter
• There's a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they'll stop kids from watching it. - Tubefilter
• More than half of brands will pay YouTubers to market their products this year - Tubefilter
• March Madness ads sold out "earlier than it has historically.” Did NIL influencer deals play a part? - Tubefilter
• Lilly Singh is launching a network for South Asian YouTubers - Tubefilter
• MrBeast will give away $15 million in prizes during second season of 'Beast Games' - Tubefilter
• Turns out Gen Z doesn't like video podcasts. Now what? - Tubefilter